✉news BusinessRetail first seen 6 d ago, last 6 d ago, peak #4
UK seafood sector urged to promote natural protein content
Original: “Clearer communication” around seafood’s natural protein content can result in UK retail gains, NSC finds
The National Seafood Centre's research suggests clearer messaging about the natural protein content of seafood could translate into retail gains across the UK. The finding points to an opportunity for retailers and producers to lean on seafood's nutritional strengths in how they market products to shoppers. Industry observers see it as part of a wider push to position seafood against other protein sources at a time when consumers are paying closer attention to what they eat.
Why now: New industry research highlighting protein labelling as a sales opportunity has just been published.
National Seafood CentreUK seafood retail sector
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Evidence
- “Clearer communication” around seafood’s natural protein content can result in UK retail gains, NSC finds · SeafoodSource
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