✉news BusinessRetail first seen 7 d ago, last 7 d ago, peak #16
Auros Study Finds Consumers Wary of AI Retail Ads but Open to AI Shopping
A new study by digital agency Auros reports a split in consumer attitudes toward artificial intelligence in retail. Shoppers remain distrustful of AI-generated advertising from retailers, yet are more receptive to using AI tools to help them shop, such as recommendations and product search. The findings suggest retailers should be cautious about how prominently they market their use of AI, while still investing in AI-powered shopping experiences that customers find genuinely useful.
Why now: Retailers and marketers are actively weighing how to adopt AI without alienating wary consumers, making new survey data on the split timely.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/2843356