✉news BusinessBusiness first seen 2 d ago, last 2 d ago, peak #18
Perfumers court weight-loss drug users with food-inspired scents
Original: Cherry or tabasco? Perfumers test weight-loss drug users' appetite for food-inspired scents
Perfume houses are developing food-inspired fragrances, such as cherry or tabasco notes, aimed at people using weight-loss drugs like Ozempic whose reduced appetite has dulled their enjoyment of eating. The idea is that users can still experience the pleasure of familiar flavours through scent. It highlights how the booming GLP-1 drug market is reshaping adjacent industries, from food to beauty.
Why now: The rapid rise of GLP-1 weight-loss drugs is forcing consumer industries, including fragrance, to adapt to changing appetites.
Ozempicperfume industryGLP-1 drugs
Evidence
- Cherry or tabasco? Perfumers test weight-loss drug users' appetite for food-inspired scents · Reuters
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