✉news BusinessRetail first seen 10 h ago, last 1 h ago, peak #18
Mall retailer closes 16 stores, partners with Drake
Original: Popular mall retailer quietly closes 16 stores, then bets on Drake
A well-known mall-based retailer has quietly shut down 16 locations while simultaneously announcing a business move involving the Canadian rapper Drake. The store closures add to ongoing pressure on shopping-mall chains, which have been trimming footprints as consumer habits shift. The tie-up with Drake suggests the brand is turning to celebrity-driven marketing to revive interest and attract younger shoppers.
Why now: The unusual contrast between cutting stores and investing in a celebrity partnership has drawn attention to the retailer's strategy.
Rank over time, top of the chart is #1. 8 snapshots from 10 h ago to 1 h ago.
Evidence
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