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Red Bull sues Indian regulator over energy drink label ban
Original: Red Bull sues Indian regulator over 'energy drink' label ban
Red Bull has filed a lawsuit against an Indian regulator after authorities moved to stop its product being labelled an 'energy drink'. The dispute centres on labelling rules for caffeinated beverages sold in India, and the company is challenging the ban through the courts. The case highlights growing friction between global beverage brands and Indian food-safety regulators over product classification standards.
Why now: The lawsuit is fresh news from a major global brand clashing with an Indian regulator, drawing wide coverage.
Red BullIndiaIndian food regulator
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