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Walmart rules out personalized or time-based pricing

Original: Walmart says it won't change product prices based on your personal information or the time of day, as reported earlier b

Walmart has pledged that it will not adjust product prices based on shoppers' personal information or the time of day. In a letter to customers, CEO John Furner said the company's rollout of digital shelf labels is intended to save store labor and speed up price updates, not enable surveillance-based pricing. The statement follows Wall Street Journal reporting raising concerns that electronic labels could allow retailers to charge different customers different prices.

Why now: Growing consumer concern that digital shelf labels could enable personalized or dynamic pricing prompted Walmart to publicly reassure customers.

WalmartJohn FurnerWall Street Journal

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• Walmart says it won't change product prices based on your personal information or the time of day, as reported earlier by The Wall Street Journal. In a letter to customers, Walmart CEO John Furner writes that the company's switch to digital shelf labels is meant to save store… · verge@www.urbanmind.net · 5

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