✉news LifeFashion first seen 1 d ago, last 18 h ago, peak #3
Heron Preston Partners With Formula E on GEN4 Design
Original: EXCLUSIVE: Heron Preston Partners With Formula E on Fashion, Materials and GEN4 Design
Designer Heron Preston has entered a partnership with Formula E, the all-electric racing series, spanning fashion collaborations, materials innovation and design work on the series' upcoming GEN4 race car. The collaboration links streetwear aesthetics with sustainable motorsport development as Formula E prepares its next-generation vehicle, drawing attention from both the fashion and racing worlds.
Why now: A high-profile fashion designer joining an electric racing series on car design is an unusual crossover generating interest.
Evidence
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