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New Salzburg museum embraces The Sound of Music 60 years on
Original: ‘A joyful place’: a new museum coaxes Austrians to embrace The Sound of Music. Sixty years after the film’s release, Sal
A new museum has opened in Salzburg dedicated to The Sound of Music, sixty years after the film's release. Austria long kept the Hollywood classic at arm's length, but the attraction is being billed as 'a joyful place' that coaxes locals to finally embrace the musical, which remains a major draw for international tourists to the city.
Why now: The museum's opening coincides with the 60th anniversary of the film's release, prompting fresh coverage of Austria's changing attitude toward it.
The Sound of MusicSalzburgAustria
Evidence
- ‘A joyful place’: a new museum coaxes Austrians to embrace The Sound of Music. Sixty years after the film’s release, Salzburg is embracing a Hollywood classic it once kept at arm’s length. https://www. theguardian.com/film/2026/sep/… · globalmuseum@mastodon.online · 4
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