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Polymarket paid esports accounts to amplify posts, report finds

Original: Inside Polymarket's paid quote-retweet esports program

An investigation describes how Polymarket ran a program paying esports personalities to publish quote-retweets promoting the prediction market platform. The scheme reportedly sought to make paid promotion look like organic commentary from well-known community figures, raising questions about undisclosed advertising in esports circles and how prediction market companies court new users.

Why now: The report sheds light on covert paid influence tactics by a high-profile prediction market company.

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