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When AI Sets The Prices, Who Sets The Limits?

Debate is growing over algorithmic pricing, with commentators asking who is accountable when automated systems determine what consumers pay. The discussion centres on whether current regulation is adequate to oversee AI-driven price setting in markets, and whether firms deploying such tools face sufficient limits to prevent collusion or unfair pricing practices against customers.

Why now: Concerns about algorithmic pricing and AI accountability are a live regulatory and consumer-protection issue.

Forbesartificial intelligenceregulators

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