✉news SportBasketball first seen 5 h ago, last 3 h ago, peak #18
76ers Land One of the NBA's Richest Jersey Patch Deals
Original: Thanks LeBron: 76ers Sign One of NBA’s Richest Jersey Patch Deals
The Philadelphia 76ers have signed one of the richest jersey patch sponsorship deals in the NBA. Reports tie the milestone to LeBron James, whose star power and market impact helped drive up the value of jersey advertising across the league. The agreement places Philadelphia among the top franchises for patch revenue in basketball.
Why now: The link between LeBron James's league-wide influence and a record-level sponsorship deal for the 76ers is drawing attention.
Philadelphia 76ersLeBron JamesNBA
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