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Yhn BusinessBusiness first seen 15 h ago, last 21 min ago, peak #3

OpenAI enlists influencer army to polish its image

Original: OpenAI is enlisting an influencer army to make it look 'good for the world'

OpenAI is paying Instagram influencers and sponsoring creators as part of a broad marketing push to position ChatGPT and the company as 'good for the world', according to a Business Insider report. The strategy leans on influencer sponsorships and ads rather than traditional campaigns, drawing scrutiny over whether the company is trying to manufacture goodwill while it faces growing competition and public skepticism about AI's impact.

Why now: People are debating the ethics and effectiveness of a leading AI company using paid influencers to shape public perception.

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