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Prismm startup targets estate attrition in banking

Original: Prismm, a startup founded in 2020 by Martha Underwood and Shella Sylla, is tackling the issue of estate attrition in the

Prismm, a fintech startup founded in 2020 by Martha Underwood and Shella Sylla, is working to reduce estate attrition in the banking sector. The company integrates estate planning and beneficiary management directly into banks' core systems, allowing assets to be transferred digitally when account holders die, reducing unclaimed funds and paperwork.

Why now: Its approach to digitising estate settlement inside bank systems is drawing attention as a novel fintech solution.

PrismmMartha UnderwoodShella Sylla

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Evidence

• Prismm, a startup founded in 2020 by Martha Underwood and Shella Sylla, is tackling the issue of estate attrition in the banking sector. By integrating estate planning and beneficiary management directly into bank core systems, they enable digital transfer of assets and… · hacksgr · 1

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