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Disruptive Strategy: How Small Players Beat Corporate Giants

Original: David Defeats Goliath: Disruptive Strategy & Innovation

Darden School of Business has published a piece examining how smaller challengers can defeat larger incumbents through disruptive strategy and innovation. The analysis revisits the classic David-versus-Goliath dynamic in a modern business context, exploring how agility, unconventional thinking and new technologies allow underdog firms to overtake established market leaders. It is aimed at executives and students weighing how to compete against bigger, better-resourced rivals.

Why now: Ongoing interest among business readers in how startups and challengers disrupt established companies.

Darden School of Business

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