Mmastodon CultureTelevision first seen 2 d ago, last 2 d ago, peak #6
Nippon TV, TBS and Fuji TV to launch joint ad firm
Original: https://www. wacoca.com/media/791003/ 日本テレビ・TBS・フジの3社がテレビ広告取引基盤「Ad Reach MAX」を担う新会社を設立へ | Web担当者Forum # television # tv
Nippon TV, TBS and Fuji TV are set to establish a new company to operate a joint television advertising transaction platform called Ad Reach MAX. The move is reported by Japan's Web katsudousha Forum and would see three major commercial broadcasters pool their TV ad inventory into a common trading base, part of the industry's broader shift toward data-driven, digital-style advertising sales.
Why now: A landmark alliance between Japan's three biggest commercial broadcasters to jointly sell TV advertising signals major change in the country's ad market.
Nippon TVTBSFuji TVAd Reach MAX
Evidence
- https://www. wacoca.com/media/791003/ 日本テレビ・TBS・フジの3社がテレビ広告取引基盤「Ad Reach MAX」を担う新会社を設立へ | Web担当者Forum # television # tv # TVPrograms # テレビ # テレビ番組 · media@wakoka.com · 1
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