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Fitness Industry Embraces Healthy Aging Amid Longevity Claims Warning

Original: Fitness Industry Embraces Healthy Aging as Experts Warn on Longevity Claims

The fitness industry is increasingly centering its offerings on healthy aging, targeting older adults seeking to maintain strength, mobility and independence. At the same time, experts are cautioning consumers about bold longevity claims, warning that some anti-aging products and programs lack scientific backing and that exercise should be framed around quality of life rather than promises of extended lifespan.

Why now: Growing consumer interest in longevity and anti-aging solutions is prompting both commercial uptake and expert pushback.

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