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Nishiyama kiln marks 120 years with new DAN ASHITA brand

Original: https://www. wacoca.com/life/473953/ 錦山ηͺ―120εΉ΄γ€Œζ—¦ ASHITAγ€β”€β”€δΌη΅±γ―γ€ε€‰γ‚γ‚ŠηΆšγ‘γ‚‹γ“γ¨γ§ε—γ‘ηΆ™γŒγ‚Œγ‚‹ # beauty # fashion # Peachy # PeachyBeauty #

Nishiyama-gama, a Japanese pottery kiln, is marking its 120th anniversary by launching "DAN ASHITA," a project that reinterprets its traditional craft for contemporary life. The theme is that tradition is passed down precisely by continuing to change, blending heritage ceramics with modern beauty and fashion sensibilities for a new generation.

Why now: The milestone anniversary and the launch of a modernised brand from a long-established kiln are drawing attention in Japanese lifestyle and fashion media.

Nishiyama-gamaDAN ASHITAJapan

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