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Nike's plummeting stock tops sports business swings and misses

Original: Adding up sports’ swings and misses — including Nike’s plummeting stock

A New York Post column tallies recent failures across the sports world, singling out Nike's sharply falling share price as one of the biggest setbacks. The piece runs through a list of missteps by sports brands and organisations, with Nike's stock slump presented as a standout example of how far even the biggest names in sport can fall.

Why now: Nike's steep stock decline is drawing attention as a major setback for the sportswear giant.

NikeNew York Post

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