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Apple TV heist series '12 12 12' trailer draws attention

Original: 12 12 12 (via Erik's Weblog) 12 months to plan. 12 hours to execute. 12 days to make it out alive. # trailer # tv # appl

A trailer for the Apple TV series '12 12 12' is circulating online. The show is pitched with the tagline '12 months to plan. 12 hours to execute. 12 days to make it out alive.', suggesting a heist thriller format. Bloggers and viewers are sharing the preview and reacting to the premise ahead of its release.

Why now: A newly released trailer for a high-concept Apple TV heist series is being shared and discussed.

Apple TV12 12 12Erik's Weblog

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Evidence

API: https://socialmediatrends-api.osmike.com/v1/trends/2150919