✉news EnvironmentClimate first seen 6 d ago, last 5 d ago, peak #17
How Big Beef Rewrote Its Climate Story in the 1990s
Original: Inside Big Beef’s ‘90s Campaign to Rewrite Its Climate Story
A new report examines how the US beef industry ran a coordinated campaign in the 1990s to shape public perception of its environmental impact, framing cattle production as sustainable while deflecting scrutiny of its climate footprint. The findings come as livestock emissions face renewed criticism and researchers press for greater accountability from meat producers.
Why now: Beef's climate impact is under renewed scrutiny, making the industry's earlier PR efforts newly relevant.
Evidence
- Inside Big Beef’s ‘90s Campaign to Rewrite Its Climate Story · sentientmedia.org
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