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Apple Launches Smart Home Gadgets to Challenge Amazon
Original: Apple Takes on Amazon With New Smart Home Gadgets. The Launch Adds Up to a $5 Trillion Valuation.
Apple has launched a new line of smart home devices, positioning itself as a direct competitor to Amazon in the connected home market. Barron's reports the launch supports analysts' bullish view that Apple could reach a $5 trillion valuation. Attention is focused on how the devices will compete with Amazon's established Echo ecosystem and what they mean for Apple's growth beyond the iPhone.
Why now: The new smart home product launch puts Apple in direct competition with Amazon and fuels talk of a $5 trillion valuation.
Evidence
- Apple Takes on Amazon With New Smart Home Gadgets. The Launch Adds Up to a $5 Trillion Valuation. · Barron's
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