Mmastodon BusinessBanking first seen 1 d ago, last 11 h ago, peak #2
BNPL holiday use diverges sharply by income
Original: # BNPL serves different holiday needs as use diverges sharply by income Early holiday spending is looking robust compare
Early holiday spending is tracking well this year, with September card spending per household on holiday items the strongest in four years, according to eMarketer. But buy now, pay later services are being used very differently across income groups: higher earners lean on BNPL for convenience, while lower-income shoppers rely on it to stretch budgets, and use is diverging sharply along income lines.
Why now: Fresh data shows strong early holiday spending but widening income divides in how people finance it.
Rank over time, top of the chart is #1. 18 snapshots from 1 d ago to 11 h ago.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/2126010