Mmastodon HealthFitness first seen 2 d ago, last 2 d ago, peak #5
Japanese fitness brand saboness launches second workout series
Original: https://www. wacoca.com/life/473471/ 【MIRROR FIT. 】「サボっても、ちゃんと効く。」 “サボれるフィットネス”「saboness」第2弾が登場！女性の悩みに応える部位別5コンテンツを配信開始！
MIRROR FIT, the 'saboness' fitness brand built around the idea that workouts 'work even when you slack off', has released its second series in Japan. The new lineup adds five body-part-specific workout contents aimed at common concerns of women. Coverage in Japanese lifestyle and news outlets highlights the concept of low-effort fitness as the brand's main selling point.
Why now: A new product launch for a low-effort fitness brand targeting women's body concerns is drawing attention in Japanese lifestyle media.
MIRROR FITsabonessInfoseek NewsJapan
Evidence
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