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CJ ENM and MBC Group Sign Korean Entertainment Pact for MENA

Original: CJ ENM, MBC Group Enter Long-Term Pact to Expand Korean Entertainment Across Middle East, North Africa, a ‘Natural Next Step’ (EXCLUSIVE)

South Korean entertainment giant CJ ENM has entered a long-term agreement with Saudi Arabia's MBC Group to distribute and expand Korean content — dramas, films and formats — across the Middle East and North Africa. The companies describe the deal as a natural next step in the growing global reach of Korean pop culture, as regional broadcasters seek exclusive K-drama and K-pop offerings for their audiences.

Why now: The Hallyu wave keeps expanding into new markets, and this deal formalizes Korean content's push into the MENA region.

CJ ENMMBC GroupMiddle EastNorth Africa

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Evidence

• CJ ENM, MBC Group Enter Long-Term Pact to Expand Korean Entertainment Across Middle East, North Africa, a ‘Natural Next Step’ (EXCLUSIVE) · Variety

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