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TBS, Nippon TV, Fuji TV launch joint advertising company Adreach Max

Original: https://www. wacoca.com/media/789809/ TBSテレビ・日本テレビ・フジテレビが広告の新会社「株式会社アドリーチマックス」設立を発表 テレビCMの運用・販売などを一体的に実施(TBS NEWS DIG Po

TBS Television, Nippon Television and Fuji Television have announced the establishment of a new advertising company, Adreach Max Co., Ltd. The joint venture will handle the operation and sale of TV commercials in an integrated way across the three major Japanese broadcasters. The move reflects efforts by Japan's leading networks to consolidate and modernise their television advertising businesses.

Why now: A rare joint venture between Japan's three biggest commercial broadcasters signals a major shift in the TV advertising market.

TBS TelevisionNippon TelevisionFuji TelevisionAdreach Max Co., Ltd.

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