✉news CultureCelebrity first seen 2 d ago, last 2 d ago, peak #22
Firms look to cash in on China's celebrity IP market
Original: Firms eye China's celebrity IP market
Companies in China are turning their attention to intellectual property rights built around celebrities, according to China Daily. Businesses see commercial value in licensing and developing celebrity-branded IP, as fan economies and merchandise markets continue to expand. The trend highlights how fame is increasingly treated as a business asset in China's consumer market.
Why now: Growth of China's fan economy has made celebrity intellectual property a lucrative new frontier for businesses.
Evidence
- Firms eye China's celebrity IP market · China Daily
API: https://socialmediatrends-api.osmike.com/v1/trends/2051444