✉news CultureTelevision first seen 1 d ago, last 23 h ago, peak #16

TV Cooking Shows Turn to Food Influencers to Hook Viewers

Original: TV Cooking Shows Get Spicy With Food Influencers in the Mix: ‘It Has to Hook You In’

Television networks are bringing social media food influencers into traditional cooking shows, as broadcasters try to compete with the short-form recipe content dominating online platforms. Producers say the format must grab audiences immediately, with one insider noting 'it has to hook you in.' The shift signals how streaming and viral food content are reshaping even the most established TV genres.

Why now: Broadcasters are adapting cooking formats to compete with viral online food content, a notable shift in the TV industry.

Varietytelevision networksfood influencers

Open on news →

Evidence

• TV Cooking Shows Get Spicy With Food Influencers in the Mix: ‘It Has to Hook You In’ · Variety
• TV Cooking Shows Get Spicy With Food Influencers in the Mix: ‘It Has to Hook You In’ · Variety

API: https://socialmediatrends-api.osmike.com/v1/trends/2022290