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Campaign for Wool's Ian Maclean on wool's fashion fight

Original: Campaign for Wool’s Ian Maclean on the fight to restore wool’s fashion credentials

Ian Maclean of the Campaign for Wool has spoken about the effort to restore wool's reputation within the fashion industry. The campaign, backed by industry stakeholders, seeks to reposition natural wool fibre as a premium, sustainable alternative to synthetic fabrics in clothing. The remarks highlight ongoing industry debate over natural versus man-made materials and wool's fading share of the fashion market.

Why now: Sustained fashion-industry focus on sustainability and natural fibres has put wool's declining role back under discussion.

Ian MacleanCampaign for Woolwoolfashion industry

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• Campaign for Wool’s Ian Maclean on the fight to restore wool’s fashion credentials · Fashion United

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