✉news SportBasketball first seen 6 d ago, last 6 d ago, peak #21
Sprite Signs Nikola Jokić to Lead Its Global NBA Push
Original: Sprite Enlists Nikola Jokić to Take Its NBA Play Worldwide
Sprite has signed Denver Nuggets star Nikola Jokić as the face of its worldwide NBA marketing campaign. The beverage brand, which holds a league partnership, is leaning on the Serbian MVP's international profile to extend its basketball activations beyond the US market, tapping into his global fanbase and rising stardom.
Why now: The brand partnership is newly announced, drawing attention to Jokić's growing global marketing appeal.
SpriteNikola JokićNBADenver Nuggets
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