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Sprite Signs NBA Star Nikola Jokić in Global Basketball Push

Original: Sprite Expands Global Basketball Footprint With NBA’s Nikola Jokić

Sprite has announced a partnership with NBA star Nikola Jokić to expand its basketball presence worldwide. The campaign by Coca-Cola-owned Sprite aims to connect the brand with basketball fans globally, using the Denver Nuggets center as its new face. Details of the campaign's scope and timing were not immediately disclosed.

Why now: The announcement is new and features one of basketball's biggest stars, drawing attention from sports and marketing audiences.

SpriteNikola JokićNBACoca-Cola Company

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Evidence

• Sprite Expands Global Basketball Footprint With NBA’s Nikola Jokić · The Coca-Cola Company

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