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Amazon's new Alexa tablets drop Fire branding, embrace Android
Original: android
Amazon has launched a new line of Alexa-powered tablets, retiring the long-standing Fire branding. Reporting by Ars Technica notes the devices are, in fact, more Android-based than ever, moving closer to the Android ecosystem while repositioning around the Alexa brand. The change marks a notable shift in how Amazon presents its budget tablets, and readers are weighing what it means for the Fire OS name and future software updates.
Why now: Fresh news that Amazon is rebranding its tablets and leaning more on Android has drawn attention.
AmazonAlexaFire tabletsAndroidArs Technica
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- Wider rollout of Galaxy S24's stable One UI 9.0 update begins · SamMobile
- Amazon’s new Alexa Tablets drop the Fire branding but are more Android than ever · Ars Technica
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