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Kakao Entertainment Signs With Atlantic Music Group To Expand K-Pop Globally

Original: Kakao Entertainment Signs With Atlantic Music Group For K-Pop Global Expansion

Kakao Entertainment, the South Korean entertainment powerhouse behind much of the K-pop industry, has signed a partnership with Atlantic Music Group as part of its push to expand K-pop artists into Western and international markets. The deal signals growing convergence between Korean labels and major US music companies competing for global streaming audiences.

Why now: Major partnerships between Korean entertainment giants and US record labels are reshaping the global pop music business.

Kakao EntertainmentAtlantic Music Group

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