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Drug company promotion skews doctors' prescribing, review finds

Original: Drug company promotion negatively affects how doctors prescribe: Insights from a new Cochrane review # Health # Healthca

A new Cochrane review concludes that pharmaceutical company promotion negatively affects how doctors prescribe medications. The findings suggest exposure to drug marketing can lead to prescribing changes that are not in patients' best interests, raising fresh concerns about medical ethics, patient safety and the influence of the pharmaceutical industry on clinical practice.

Why now: The newly published Cochrane review provides strong evidence on the influence of pharma marketing on prescribing behaviour.

Cochranepharmaceutical industrydoctors

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