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Ford killed its electric truck. Then demand surged
Ford discontinued its electric truck, and demand for the vehicle then surged, according to the Detroit News. The report suggests the decision to end production appears to have prompted a wave of buyer interest in the discontinued model. Details on sales figures, dealership inventory, or Ford's response to the uptick were not included in the available reporting, and it is not specified over what period the increased demand occurred.
Why now: News that discontinuing the truck coincided with rising demand is a surprising reversal of expectations for electric vehicle sales.
Evidence
- Ford killed its electric truck. Then demand surged · The Detroit News
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