✉news BusinessBusiness first seen 1 d ago, last 1 d ago, peak #2
When consumers turn to a moral authority
Analysis from the University of Notre Dame's Mendoza College of Business examines how consumers increasingly look to companies and institutions as moral authorities, expecting them to take stands on ethical and social questions. The discussion reflects a broader debate in the business world over whether brands should voice moral positions and what consumers gain when they do.
Why now: Ongoing debate about brands taking public ethical and political stances and how that shapes consumer behaviour.
University of Notre DameMendoza College of Business
Rank over time, top of the chart is #1. 4 snapshots from 1 d ago to 1 d ago.
Evidence
- When consumers turn to a moral authority · University of Notre Dame Mendoza College of Business
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