✉news HealthFitness first seen 16 h ago, last 10 min ago, peak #11
L Catterton Acquires Majority Stake in HYROX Fitness Series
Original: Hybrid Fitness Event Acquisitions: L Catterton Buys Infront's Majority Stake in HYROX
Private equity firm L Catterton has bought Infront's majority stake in HYROX, the fast-growing hybrid fitness racing series that combines running with functional workout stations. The deal signals continued investor appetite for mass-participation fitness events, and observers see it as a bet on HYROX's rapid international expansion and its pull among recreational athletes.
Why now: The sale of a majority stake in a rapidly growing fitness racing brand to a major private equity firm is fresh, notable business news in the fitness and sports industries.
Evidence
- Hybrid Fitness Event Acquisitions: L Catterton Buys Infront's Majority Stake in HYROX · Trend Hunter
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