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Fukui governor pushes IC tags to restore snow crab trust

Original: 福井県知事

Fukui Governor Takato Ishida said at a regular press conference in Fukui that the prefecture will use IC tags to verify the origin of echizen snow crab, calling on the industry to unite in restoring consumer confidence. The move comes as the famous crab brand works to reassure buyers about authenticity and provenance.

Why now: Fukui is rolling out traceability measures for its flagship echizen crab brand amid efforts to rebuild consumer trust.

Fukui PrefectureTakato IshidaEchizen snow crab

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Evidence

• 定例記者会見をする福井県の石田嵩人知事＝9日午前、福井県庁 - 「越前ガニ」ICタグで産地確認 福井県知事、信頼回復へ「一丸」 - 写真・画像(1/1) · 西日本新聞me

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