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Meta uses AI to fight AI-powered scammers

Original: Scammers use AI to fake faces and voices. Meta is fighting back with AI of its own—analysing billions of signals to spot

Scammers are increasingly using AI to generate fake faces and voices in fraud schemes, prompting Meta to deploy its own AI defences that analyse billions of signals to detect patterns and remove accounts at scale. The company says it removed 159 million scam accounts in 2025. Meta's Dr. Rafael Frankel discussed this AI-versus-AI arms race, as concern grows over deepfake-driven online fraud.

Why now: Rising deepfake scams and Meta's large-scale AI countermeasures have drawn fresh attention to the AI arms race in online fraud

MetaDr. Rafael Frankel

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Evidence

• Scammers use AI to fake faces and voices. Meta is fighting back with AI of its own—analysing billions of signals to spot patterns and remove accounts at scale. In 2025, it removed 159 million scam accounts. We unpack this AI vs. AI arms race with Dr. Rafael Frankel. Watch on… · analyseasia@mas.to

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