GgoogleFR first seen 36 d ago, last 6 h ago, peak #4
Intermarché's lonely wolf plush sells 700,000 units
Original: loup
The wolf plush from Intermarché's much-discussed advertising campaign is heading to shops, with 700,000 units going on sale in November. Le Parisien highlights the toy's popularity under the headline 'the wolf has rested', turning the once unloved character of the advert into a commercial hit for the French supermarket chain.
Why now: The Intermarché advert's wolf character has become a surprise commercial success, prompting wide coverage ahead of the November toy release.
Evidence
- Lozère : nouvelle enquête après la mort de deux loups dans un parc · Le Figaro
- « Le loup s’est reposé » : 700 000 peluches du loup mal-aimé de la pub Intermarché mises en vente en novembre · Le Parisien
Elsewhere
API: https://socialmediatrends-api.osmike.com/v1/trends/1643907