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Light Outerwear Season Feels Underwhelming, Says Fashion Column

Original: Retail Therapist: Light Outerwear Season Is Supposed to Be Exciting, So Why Am I So Bored?

A GQ retail advice column takes on a fashion shopper's complaint: light outerwear season, normally one of the more fun moments in the retail calendar, has left them feeling bored. The piece weighs why this year's transitional jackets and coats are failing to inspire, touching on repetitive designs and uninspired offerings hitting stores.

Why now: Shoppers are questioning why current lightweight jacket collections feel dull and repetitive this season.

GQ

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Evidence

• Retail Therapist: Light Outerwear Season Is Supposed to Be Exciting, So Why Am I So Bored? · GQ

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