Yhn LifeAutos first seen 3 d ago, last 1 h ago, peak #4
Tesla Rebrands Full Self-Driving as Assisted Driving in Europe
Original: Tesla Rebrands Full Self-Driving as Tesla Assisted Driving in Europe
Tesla is renaming its Full Self-Driving package to Tesla Assisted Driving for European customers. The move aligns the branding with EU regulators' stance that the system is a driver-assistance feature requiring constant supervision, not an autonomous driving product. The change is likely to fuel ongoing debate about whether Tesla's marketing of its driver-assistance software overstates its capabilities and about safety scrutiny of the system in Europe and elsewhere.
Why now: Tesla's naming change reflects regulatory pressure in Europe over how driver-assistance features can be marketed.
Evidence
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