✉news BusinessRetail first seen 7 h ago, last 2 h ago, peak #10
Retail media turns to AI to sharpen consumer marketing
Original: How retail media can leverage AI to make marketing resonate with consumers?
Retail media networks are increasingly looking to artificial intelligence to make advertising more relevant to shoppers, according to industry coverage of the trend. The discussion focuses on how retailers with first-party customer data can use AI tools to personalise offers, improve ad targeting and measure results. Marketers see retail media as one of the fastest-growing ad channels, and AI is being positioned as the way to make its messaging resonate rather than annoy consumers.
Why now: Advertisers and retailers are actively weighing how AI can improve the effectiveness of the fast-growing retail media channel.
Rank over time, top of the chart is #1. 5 snapshots from 7 h ago to 2 h ago.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/1627535