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Streaming services capture half of Asia's sports rights market

Streaming services now account for around half of sports media rights spending across Asia, a major shift in how live sport is distributed in the region. The move signals growing competition between digital platforms and traditional broadcasters for premium content, with likely implications for how fans watch football, cricket and other major leagues across Asian markets.

Why now: The reported milestone marks a tipping point in the battle between streamers and legacy broadcasters over valuable live sports rights.

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Evidence

• Streaming services capture half of Asia's sports rights market · Quartz

API: https://socialmediatrends-api.osmike.com/v1/trends/1615891