✉news TechnologyAI first seen 6 h ago, last 5 h ago, peak #29
Who Owns the Customer in the Age of AI Agents?
Harvard Business Review explores a question increasingly urgent for businesses as AI agents mediate more of the buying process: when a customer's decisions are shaped, guided or made by artificial intelligence, who actually holds the customer relationship — the company, the platform, or the agent itself? The piece weighs how brands may lose direct access to customers as agents become the main interface for search, comparison and purchase.
Why now: Companies are grappling with how AI agents are reshaping customer relationships and marketing strategy.
Rank over time, top of the chart is #1. 2 snapshots from 6 h ago to 5 h ago.
Evidence
- Who Owns the Customer in the Age of AI Agents? · Harvard Business Review
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