Mmastodon CultureEntertainment first seen 12 h ago, last 10 h ago, peak #2
Royal Mail confirms AI voice in Christmas ad after woman's outrage
Original: Royal Mail confirms AI used in Christmas ad after woman ‘outraged by hearing late dad’s voice’ https:// fed.brid.gy/r/ht
Royal Mail has confirmed it used artificial intelligence in its Christmas advertisement after a woman said she was outraged to hear her late father's voice featured in it. The company's admission has drawn criticism over consent and the ethics of recreating deceased people's voices without families' clear agreement, sparking debate about how brands use AI in emotional campaigns.
Why now: People are debating the ethics of AI recreating a deceased person's voice without apparent consent.
Rank over time, top of the chart is #1. 4 snapshots from 12 h ago to 10 h ago.
Evidence
- Royal Mail confirms AI used in Christmas ad after woman ‘outraged by hearing late dad’s voice’ https:// fed.brid.gy/r/https://metro.co .uk/2026/10/09/royal-mail-confirms-ai-used-christmas-ad-woman-outraged-hearing-late-dads-voice-29694335/ · metro.co.uk@web.brid.gy · 2
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