✉news BusinessRetail first seen 2 d ago, last 1 d ago, peak #12
Walmart Connect Opens Streaming Ads to Non-Supplier Brands
Original: Retail Media: Walmart Connect Takes Streaming Ads Beyond Its Supplier Base
Walmart Connect is expanding its streaming advertising business so that brands outside its supplier base can buy ads across Walmart's streaming inventory. The move widens the retailer's retail media offering beyond companies that sell through its stores, opening a new revenue stream and putting Walmart in more direct competition with established streaming ad platforms and other retail media networks.
Why now: Walmart's expansion into open streaming advertising signals how aggressively large retailers are competing with traditional ad platforms for media budgets.
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