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Culver City startup Whatnot sparks controversy with spending spree

Original: What's Whatnot? Culver City startup sparks controversial spending spree and mints new stars

Whatnot, a Culver City-based live shopping startup, is drawing attention for a controversial spending spree that is reportedly minting new stars among its sellers. The Los Angeles Times examines what the company is and why its aggressive spending and the rise of new personalities on its platform are generating debate.

Why now: Fresh reporting by the Los Angeles Times is putting a spotlight on the startup's controversial spending and the new stars it has created.

WhatnotCulver CityLos Angeles Times

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