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Amazon's new Alexa tablets drop Fire branding for Android

Original: play store

Amazon has launched a new line of Alexa-branded tablets, retiring the long-standing Fire tablet name. Reports note the devices are closer to standard Android than before, moving away from Amazon's heavily customised Fire OS approach. The change is being discussed as a notable shift in how Amazon positions its tablets in the Android ecosystem.

Why now: Amazon's rebranding of its tablet line and closer alignment with Android is newly announced news

AmazonAlexaGoogleFire tabletsAndroid

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