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GgoogleJP first seen 11 h ago, last 11 h ago, peak #2

Amazon drops Fire brand, launches Alexa tablet on Android

Original: google play

Amazon has released a new Alexa tablet running on Android, ending the Fire brand that had been used for its tablets for 15 years. The move is drawing attention in Japan and among tech watchers, with discussion focusing on what the rebrand means for Google's Android ecosystem, app distribution via Google Play, and the future of Amazon's low-cost tablet lineup.

Why now: The end of the long-running Fire brand and its switch to Android is major tech news affecting Google Play's ecosystem.

AmazonGoogleAlexaFire tabletGoogle Play

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