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L'Oréal expands sports marketing with PSG and Plénitude Arena deals

Original: L’Oréal Expands Sports and Entertainment Marketing with PSG and Plénitude Arena Partnerships

L'Oréal has announced new partnerships with Paris Saint-Germain and Plénitude Arena as part of a broader push into sports and entertainment marketing. The move signals the beauty group's strategy of reaching consumers through live sport and venue-based experiences rather than traditional advertising. The announcement was reported by Global Cosmetics News, with details on the scope and value of the deals not yet disclosed.

Why now: L'Oréal's tie-up with a major football club and arena marks a notable shift of a beauty brand into sports sponsorship.

L'OréalParis Saint-GermainPlénitude Arena

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• L’Oréal Expands Sports and Entertainment Marketing with PSG and Plénitude Arena Partnerships · Global Cosmetics News

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